Today as I had my coffee and doing my usual RSS/Facebook/Twitter/Magnolia surf, I clicked on a Facebook ad. Which I don’t usually do, but this one caught my attention.
It was for a Facebook Group called Hamilton- Waterfall Capital of the W orld. I live in Hamilton and the waterfalls are one of the best kept secrets of this lovely, quirky, contradictory and paradoxical city. So I joined.
Then my business brain kicked in and I wondered .. okay, is this a fan page, an official city page, a city page which looks like a fan page? .. so I had to look further. The link on the Facebook page directed me to a larger site called Hamilton, the City of Waterfalls. It didn’t have the look and feel of a fan site .. further down I saw that it was done by a marketing company here in Hamilton.
Kudos to them .. it’s a lovely site .. nicely designed, lovely to look at. It integrates different kinds of web applications well — blog, Facebook group, even a section called City of Waterfalls radio (the word radio is going to get my attention every time). And it also uses mashup elements — The Weather Network embed is useful. This would also be ideal for a Google Earth embed. And nice use of Facebook too.
Good work, Ecklund Marketing Group. Now I have to get out there and add some more falls to my list.